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Marketing Seo Basics_101

Search Engine Optimization (SEO) 101: Students Guide - Basics

Students & Beginners Guide on Basic Search Engine Optimization 101.

This Knol on Search Engine Optimization(SEO) 101 for students & beginners teaches the basics about Search Engines and web page optimization. Search Engine Optimization in short is called SEO and is also known by different terms like web promotion, organic promotion and free search listing.

This Knol on "Search Engine Optimization (SEO) 101: Students Guide - Basics" helps to learn What Search Engine is, What SEO is, Why we do SEO, How SEO works, Finding the website page index, Adding a website page to Google, Yahoo and Bing in a simple way. Favorite Favorite or Bookmark this Knol as the author will be adding more information on Basic SEO and you may use this Knol as a reference guide whenever you like to implement SEO. To get Jag's SEO Advice, visit his Facebook page. Feel Free to view Author Biography. Website: www.SEOaDay.com

What is a Search Engine?

Common Search Engines
  1. Google
  2. Yahoo
  3. Bing (Former MSN)
  4. Ask.com
  5. Aol
  6. Alta Vista
  7. All the Web
  8. Cuil.com (Down - Sep 10')
  9. Blekko.com
  10. Dogpile.com
Search Engine is a tool that helps to retrieve information for a user when a query is typed into the search text box and by clicking search button submit. A large amount of information can be easily retrieved when you do a search for a particular query also known as Keywords[1] or Key phrase. Search Engines have large databases that stores information consists of web pages, images, products, news, videos and many other types of files. Information are listed according to Search Engine internal algorithms. When you do a search for a keyword, you can notice the Webpages listing with total results on right hand side of the browser page of some thousands of records. Here the internal algorithms work for displaying the most relevant Webpage results for the keywords. Most Search Engines follow their own algorithm and a few combine or share with others.

Oldest Search Engines
  1. ALIWEB (1993)
  2. JumpStation (1993)
  3. Infoseek (1994)
  4. Lycos (1994)

What is Search Engine Optimization (SEO)?

Search Engine Optimization[2] (SEO) is a process to maximize web page visibility in Search Engines for users search queries (Keyword or Key phrase). SEO tells Search Engine what the site WebPages are about and helps with easy WebPage crawl through effective Page Title, Meta tags[3], Alt attribute, Anchor text, Search friendly HTML tags and code, Optimizing quality content, Keyword optimization and Link building strategy.

Search Engines Types
  1. Meta Search Engines
  2. Directory Search Engines
  3. Paid Inclusion Search
  4. Automatic Search Engines
  5. Pay Per Click Search
  6. Slash tag Search Engine

Why Search Engine Optimization?

  • To increase targeted organic traffic.
  • To create brand identity.
  • To increase global online presence.
  • To list ahead of competitor.
  • For long-term sales conversion.
  • To reach potential customers.
  • To increase ROI.

How Search Engine Optimization work in General?

SEO Methods
1. On Page SEO 2. Off Page SEO
Assume you have a non-SEO webpage and you check for search queries (Keywords / Key phrases) related to your content and check for Search Engine ranking in first page, top 10 positions. If you are ranked, it is well and good. You can dance. But the possiblity is that you will not be ranked for highly user-searched keywords known as strong keywords. Here you need to start with SEO Basics. (i) Preliminary Measures and Checks
Bad SEO Practices
1. Adding Invisible keywords
2. Purchasing Links
3. Having Duplicate content
4. Having Doorway pages
5. Automated SEO software
For starters, check whether you have everything in the WebPage to compete with the competition or the information that lists above your Search Engine indexed WebPage. Things to be checked are fresh informative content[4] compared to the page listing above your WebPage listing. Getting the best keywords[5], comparing with the pages listed above your listing and verifying with good keywords suggestion tools. You have various good tools like Google keyword tool[6], Wordtracker[7] and Keyword Discovery[8]. Write clean code with well-formatted Cascading style sheet and Java script, and have it as an external file. (ii) Primary SEO Guidelines
Types of Directories
  1. General Directories
  2. Local Directories
  3. Regional Directories
  4. Human Edited Directories
  5. Blog directories
  6. Article directories
  7. Paid Listing Directories
Try to give more importance to content[9] and only use images[10] with Alt attribute if you find them more relevant to the content and make the web page light in weight. Improve navigation links and the best practice is to go with text navigation links rather than image links for easy Search Engine crawl[11]. Add user interactive forms, polls and quiz if the webpage information needs it. Then start submitting webpages to directories gradually. Once your WebPages are added to few directories and the search engine identifies these directories submission and stores the link information in database, then you will see improvement in your webpage position gradually. SEO works slowly and it is long term. It takes days, weeks and an even a month depending on the WebPage content competition and total search results. So we need to wait for the WebPage to generate traffic and conversion. (iii) User Query, Search Engine Index & SEO Process At the time when a Search Engine user searches for information using a query then the query is referred in Search Engine web server to retrieve index information page, the web server refers to index server. On the other hand assume a SEO work has been carried out as explained in preliminary measures and checks and primary SEO guidelines to the WebPages and submitted to the index sever (Refer Figure 1.0). This SEO process makes the WebPages re-indexed by Search Engine bots and stores in index server. Altogether the user query is being checked in index server and Search Engine internal algorithm looks for WebPages in doc server that match the user query and starts listing the indexed WebPages in results of 10 per page. Figure 1.0

How to find if a website is indexed or not in Search Engines?

To start with you need to check whether your site pages are indexed[12] or not in Search Engines (Refer Figure 2.0), . Step 1: Go to www.Google.com, www.Yahoo.com, www.Bing.com Step 2: Type, Site: www.yourdomian.com in Search box. Step 3: Press, Submit search. Figure 2.0 If your site pages are listed, you can see a search result page with total site pages indexed. If your site pages are not indexed and listed and Search Engines show "No Results" then you need to add site pages to Google. Yahoo and Bing.

How to list a site in Google, Yahoo and Bing?

If your site is not listed then you need to tell Search Engine about your site through Search Engine add URL page. 1. Add URL to Google Go to www.google.com/addurl then enter your domain in URL text box, enter comments (optional) and type Captcha text and click Add URL button.(Refer Figure 3.0). That's all. Now your domain is added in Google Search Engine to index your domain WebPages. Figure 3.0 2. Submit URL to Yahoo Go to http://siteexplorer.search.yahoo.com/submit then enter your domain in text box and press submit URL button.(Refer Figure 3.1). That's it. Now your domain is submitted in Yahoo Search Engine to index your domain WebPages. Figure 3.1 3. Submit URL to Bing Go to www.bing.com/docs/submit.aspx then type Captcha characters and next type your domain and press Submit URL button. (Refer Figure 3.2). That's all. Now your domain is submitted in Bing Search Engine to index your domain WebPages. Figure 3.2

Points to remember before you start SEO

Basic Tools
  1. Google Toolbar
  2. Internet Archive
  3. Website speed check
  4. WebPage Spider Check
  5. Screen Resolutions Check
  6. Multi PageRank Check
  7. Page Visit Finder
  8. Alexa Site Traffic Lookup
  • Write quality content for readers and help them with information for what the page is about.
  • Use cascading style sheet for site page layout and clean code.
  • Write meaningful page title with well researched keyword relevant to the page content
  • Adding H tags for Headings and sub-headings for the content.
  • Adding Alt attributes for images.
  • Adding Anchor text for contents.
  • Having content of 400 words minimum per page.
  • HTML size should not be more than 50KB to 100KB.
  • File name should be the same as page title.
  • Adding text header navigation links, footer navigation links and Breadcrumb.
About the author Jagadeesh Mohan, more commonly known as Jag, is an SEO professional, enjoys teaching and recommends ethical SEO. Jag is a moderator at Search Engine Watch Forums and SERoundtable Forums. Jag has also developed Google Gadget named "SEO Tip a Day". This can be used in your igoogle, blog as well as in your site and this will help your visitors to learn one SEO tip a day.
Jag SEO Blog is started for sharing his SEO knowledge with Webmasters, Web designers, Developers, Online business owners, SEO friends and communities. More about Jag
See Also Knol about Keywords, its types and use How to Improve Knol writing using SEO to Rank in First Page? How to setup custom twitter search results for knol Make your website SEO ready How to setup Google Feedburner for knol Upcoming Knols Series
  • Search Engine Optimization: Students Guide - Intermediate
  • Search Engine Optimization: Students Guide - Advanced
For questions & feedback you may use the comment section.

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