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A ROAD MAP FOR : A SUCCESSFUL INTERNET MARKETING BUSINESS CAMPAIGN ONLINE

Internet Advertising Vs Seo



Should You Invest in Search Engine Optimization or Internet Advertising?

Search Engine Optimization (SEO) is also referred to as natural or organic SEO; that is writing keyword friendly articles in order to achieve higher rankings in targeted search results. It differs from other means of Interest advertising such as banner ads or PPC (Pay Per Click) marketing. You may have heard quite a bit about SEO and how it can help to promote your business online.

However, you may also wonder if you could get a better deal just by paying for direct banners or text ads, or even PPC marketing on a major search engine, which seems cheaper overall. Here are the major differences between search engine optimization and all other forms of Internet advertising.

With Search Engine Optimization, you get long-term results in your favor. Your search rankings increase and tend to stay at the top if you continue to provide top notch content on a regular basis. Besides, many surfers pay more attention to top 10 search results than they do text ads on the right or left side of the screen. Some people tend to think that PPC is cheaper than SEO-after all, how expensive 30 cents seem?

However, PPC advertising tends to be more expensive than SEO since those clicks add up quickly, and yet don't always turn into profit. With SEO, you're actually only paying for the articles themselves, not for any advertising. Once the upfront work has been done (or paid to a freelance writer), SEO is basically free advertising. Using Search Engine Optimization can actually save you money.

Another disadvantage of PPC campaigns is that not all of your clickers are genuine prospects to begin with. Some might be tricked into clicking, clicking out of boredom or clicking your ad believing your business to be something completely different from what it is. With Search Engine Optimization, the people who come to your site have full knowledge of what you are marketing. As far as banner ads go, banner impressions are historically not as effective in reaching new customers, at least not as effective as interactive marketing has proven to be.

Keep these points in mind when considering Search Engine Optimization for your business.

Words You Want is your one stop resource for all of your writing needs. Words You Want offers a variety of services including SEO packages, article directory submission, SEO article writing, ghostwriting, eBooks, travel writing, equine writing and more.

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